Customer loyalty and CRM specialist Dan Martin joins the Llama herd

We’re thrilled to welcome loyalty and CRM strategist Dan Martin to the Llama herd. He brings over 20 years of building, managing and growing award-winning customer loyalty programmes for major travel and high street brands including Avios, Qatar Airways, Air France KLM, the Halfords Motoring Club and the high speed rail operator, Avanti West Coast.

Llama co-Founder, Andrew Shelton, comments: “Competition for brands to attract – and, more importantly, retain – customers, is incredibly fierce. Consumers have never been better informed about their options and what constitutes value, and are also demanding that the brands they spend with exhibit a commitment to specific values. That’s a delicate balancing act, so we’re delighted that we can now offer Dan’s insights to Llama clients to ensure their loyalty strategy is on point. 

“I’m excited for the opportunity to work with an exceptionally talented and experienced team, all of whom are passionate about travel”, says Dan. “I’m really looking forward to adding my own experiences and expertise to their mix of skills available to Llama clients as we work with them to sharpen their marketing.”