Llamas are planners and know the power of great strategy.  When properly crafted, joined-up, and followed, a good marketing strategy can propel your business.  Llama’s are practical creatures that know a customer centric strategy, grounded in insight, is a tried and tested way to attract and retain the right customers, and help your business soar.  Our herd has developed and built many travel marketing strategies, and Llama would love to help craft and stress-test yours. Promise, this Llama doesn’t spit!

Big strategy: end-to-end

Big Projects led by our Llamas

  • International expansions

    Expansion of meta search business into new territories, growing brand presence and delivering profitable digital acquisition strategies.

    Cheapflights

  • Distinctive brand strategy

    Customer insight led approach to inform new brand positioning and creative strategy, leading to significant improvements in a short time frame.

    Titan Travel

  • New reworked marketing strategy reversing declines

    Conversion and new lead generation investment in ATL channels to halt declines.

    Saga

  • TV investment to fuel growth

    First investment in TV advertising, leading to significant growth

    Titan

  • Full Rebrand

    Led by customer research and insights, the brand evolved from student holiday travel and round-the world-tickets to ‘a better way to travel’ leveraging existing products and partnerships.

    STA

  • Market Expansion

    Expanded Amex online international consumer travel from 6 to 13 markets, delivering 28 new product sites and a full go-to-market plan linked to the strategic needs and marketing plans of the individual markets.

    Amex Travel

  • Omnichannel Media planning for brand consistency

    Media agencies can be skewed towards one media over another. A true channel plan needs a multi-agency approach.

    Kuoni

  • Understanding who is your customer and the media they consume

    Customer personas or customer profiling is an important step on the way to making sure your messages are reaching the right person at the right time.

    Kuoni

  • Brand Architecture and Guidelines

    Brand architecture is the organisational hierarchy of a company’s brands, sub-brands, products, and/or services. It’s an integrated system of names, symbols, colours, and visual vocabulary that bring clarity to a brand portfolio.

    Kuoni