Strength in the herd

Being at the sharp end of marketing can be a lonely place. Getting your brand to where the grazing is good, while you balance budgets, debate data, and try to prevent your team being diverted by distractions and curve balls, is challenging - and often pretty thankless. 

Llama has been created by Andrew Shelton and Heath Heise to help marketing leads across the travel industry to safely navigate the journey your brand is on, ensuring your business survives and thrives. 

After many years in senior marketing and commercial roles across a range of high profile travel brands, leading award winning teams delivering powerfully effective work, they saw a need for a new marketing powerhouse - or herd - to support those who find themselves struggling to navigate the terrain in front of them. Llama brings together an unrivalled collection of travel marketing talent - experts in their chosen field who have been there, done that, and lived to tell the tale. Its purpose is to give honest, reliable, considered and actionable marketing guidance to the travel sector, and the people who are responsible for marketing it. 

Whether it’s developing or validating your strategy, measuring your performance, or staying focused on the horizon, the landscape ahead of you might look intimidating. But there’s strength in a herd that counts Dean Harvey, Lisa Edwards-Webb and Phil Bloomfield among its numbers, and it can help you to find the richest places for your brand to graze.