Travel Marketing CRM Services

Getting the most out of your CRM and data

Data driven CRM strategies and plans that drive growth

Unlock Your Potential for Global Expansion

It’s all too easy for brands to focus growth strategies on customer acquisition, but often there can be some great wins for growth in your existing customer data too.  Ensuring you understand what’s happening in your database with existing customer trends, enquirers, and loyalists, can unlock some lower cost opportunities to improve retention and prospect conversion, but also (and just as importantly), help inform your strategy for customer acquisition too.

Why choose Llama 

The travel industry is insanely competitive and despite there being a host of different holiday styles and types to suit consumer needs, product offering can, for the most part, be quite homogenised.  Broadly speaking, there can exist good loyalty for travel brands, but many customers, particularly first timers, will continue to shop around or be flighty causing high churn rates too.  

Llama understands that as customer needs change, or lifestage develops, staying on top of your database and what’s happening with your customer data is super important.  From proactively putting retention strategies in place, to helping identify early issues with your database health, the team at Llama can work with you to help get your CRM strategy working to it’s best.


CRM services for Travel Companies

CRM Strategy

Working with you to understand current customer insights and database performance and ensure that you have the right strategies in place to maximise growth.  This could be looking at opportunities within your existing customer database, or helping put activation strategies in place to convert enquirers and prospects




How to approach Customer Segmentation

Llama can help guide you in your process to better segment your customers.  From advising you from the outset in your initial planning, to helping you write a brief for a data agency and project managing the process, through to working with your internal teams to create and plan marketing strategies for your customer segments once they have been identified

Customer Journey Planning

CRM strategies often extend beyond Marketing.  The team at Llama can run collaborative and cross functional workshops with your internal teams to help put effective CRM strategies in place, based around the customer journey 


Email Marketing Techniques

Llama will offer an honest review of your current email marketing programme, objectively looking at campaign performance, frequency of send, and email content.  From here, the team will offer tips and techniques to better improve how you could improve using this effective and targeted owned channel

Database Planning and Reporting Dashboards

.Llama can help ensure you are tracking and measuring the right KPIs in your customer database, and that you have a good level of database reporting set up.  Reviewing how you currently measure database performance, track customer movement,  and working with your team to offer guidance on best practices

Loyalty Marketing

Llama has experience of working with travel loyalty marketing programmes, and are well versed in the strategies to adopt, and the pitfalls to avoid.  If you are considering introducing a loyalty programme, Llama can help you identify the right data and insight approach to define your loyal customers, and work with you to understand the metrics to introduce a profitable rewards scheme.  This often will involve working closely with your finance and/ or data insights team

Automated Campaign Planning

Are you planning your communications in the most timely and relevant way, maximising the opportunities offered by customer actions and interactions across the planning and buying process.  Let Llama help you plan your CRM campaigns so your contact strategy moves from tactical bulk sends, to a highly targeted, relevant and timely communications programme

CRM Project Management

If you have a specific CRM problem or project you need support with, the highly experienced team at Llama can help get these complex CRM projects over the line.  Whether it’s writing Data Briefs/ Briefing Data Analysts for a specific task, through to project managing implementation of a new CRM tool or ESP, we can be an extension of your marketing team and give the focus you need

What to Expect From Our CRMServices

At Llama, we work with you to deliver comprehensive CRM services designed to elevate your travel business. Here's what you can expect

A data led approach  - understanding your customer data is the first step in a successful CRM strategy 

Pragmatic and actionable plans - using data points, and customer journey planning to identify an achievable roadmap for campaign planning


Advice and guidance  on how to adopt a best practice CRM strategy, adapted to your business needs and capability

FAQs

  • Travel SEO is unique because it must address the specific needs and behaviors of travelers. It involves optimizing for seasonal trends, local searches, and travel-related queries, ensuring your content is relevant and engaging for potential travelers. Additionally, travel SEO often requires multilingual and international strategies to reach a global audience effectively.

  • SEO is a long-term investment, typically taking 3 to 6 months to see significant results. The timeframe can vary depending on the competitiveness of your industry, the current state of your website, and the specific SEO strategies implemented. Patience and consistency are key to achieving and maintaining high rankings.

  • Absolutely. SEO is essential for any travel business looking to increase online visibility, attract more organic traffic, and stay competitive in the market. By optimizing your website for search engines, you can reach a broader audience, generate more leads, and convert more visitors into customers.

  • Maintaining a good ranking requires ongoing effort. Search engine algorithms frequently change, and your competitors are always vying for the top spots. Continuous SEO ensures your site remains optimized, adapts to algorithm updates, and stays ahead of the competition, securing long-term success.

  • We believe in transparency and regular communication. Clients receive detailed reports monthly, outlining the progress, performance metrics, and any adjustments made to the strategy. Additionally, we are always available for consultations and to answer any questions you may have.

  • While no reputable SEO agency can guarantee specific rankings due to the constantly changing nature of search engine algorithms, we do guarantee our commitment to implementing best practices and continuously optimizing your site for the best possible results. Our proven strategies and dedicated approach have consistently delivered significant improvements for our clients.