Llamas loves to crunch on data. Without the data, you are just another person with an opinion; we believe that a data led approach not only informs, but also gets you to the top of mountain quicker and keeps you up there.  

Smart data: effectiveness through analysis

  • Single Customer View

    Implemented a new CRM platform, resulting in a single customer view database and a robust CRM strategy and plan to drive business growth across the customer journey.

    Hayes and Jarvis

  • Personalisation to improve ROI

    Improved the CRM strategy with a focus on delivering personalised communications using cross channel data points to drive segmented and tailored comms for multi variant segments. Strategy also resulted in 2 x Gold DMA awards for best use of data and best use of Direct Mail.

    Titan Travel

  • Data Strategy Drives New Leads

    Data intelligence to enhance the lead generation strategy to deliver increase in well profiled households on customer database and supported growth.

    Titan Travel

  • Customer Insight and Segmentation Strategy

    Full insight led customer segmentation being implemented to significantly enhance marketing capabilities.

    Virgin Holidays

  • Building a Data Warehouse and CRM System

    Having a huge amount of internal data and transactional customer data in disparate and unlinked systems, there was a need to mine it more effectively to leverage the insight and make them actionable. Leading the marketing charge a full audit, and procurement RFP was launched and a new partner appointed to execute.

    STA