With over 25 years of experience working across some of the biggest travel brands in the UK I started his career at British Airways on the graduate training programme, working in Nigeria and ending up head of UK leisure marketing, an incredible job.
Then moving to be CMO at Virgin Holidays for 8 years, and experiencing what its like to champion a Virgin brand, and build a team that move such an awesome brand forward.
This was followed by Cheapflights (now owned by Kayak), which was all about digital and probably the best place I ever worked and then Dnata owned Netflights, where I was MD, but COVID closed that business for a period.
I love strategy development, digital and leading great teams.