With over 20 years in brand marketing and 85+ countries visited, the passion for brand and travel is real. Starting at British Airways (7 years) on the grad programme, then American Express and Amex Travel (11 years) ending as VP international brand and then global marketing director (CMO) at STA Travel, big travel brands have been a focus. As a brand consultant for the past few years, developing brand strategies, creating visual identities, structuring marketing teams, and delivering go-to-market plans for smaller travel brands fuels the fire.