A seasoned marketing leader with a creative yet pragmatic approach, Lisa believes passionately that a customer and data understanding are the starting point for winning strategies. With over 20 years experience across escorted touring, specialist holidays, tour operating and airlines, Lisa has successfully led teams across all marketing channels with an expertise in customer acquisition, CRM strategy, brand development and digital marketing. She also brings a deep understanding of marketing to the over 50s travellers.
Lisa Edwards-Webb | CRM and Customer Acquisition Llama
“I’ve been fortunate to have Lisa part of my senior leadership team for many years, and can only speak to positives for her contribution and experience.
Lisa brings CRM expertise coupled with execution; she has launched, developed and implemented exciting and insight led brand strategy and led our digital journey and improvement. She fully owned our marketing strategy, and has a brilliant way of articulating her vision, and indeed the more technical world of marketing, to non-marketeers.
In my experience Lisa has proven to be a highly skilled and capable marketeer and leader. She brings high expertise, energy, passion, an unshakable customer focus and fun, and I would recommend her to any organisation.”
Andy Squirrell, Chief Commercial Officer for Saga Travel Group/ ex MD of Titan Travel