Mags has specialised in SEO for nearly 15 years, initially working agency-side for clients which included Avis and Boscolo. From there she moved in-house with a role at an extreme sports publishing house covering 22 websites and a video-sharing platform, before joining Expedia to oversee their UK and Ireland SEO division. She’s worked in a variety of travel brands since then, setting up their SEO departments and devising and implementing their search strategies. Her most recent client-side position was as a Group SEO Director at dnata/Emirates Group, where she led the SEO divisions across Netflights, Travelbag, Emirates Holidays, Travel Republic and Dnata Travel across more than 40 markets globally. Latterly, she’s worked with a specialist US-based SEO agency supporting the development of SEO strategies for Skyscanner, SKIMS, Allbirds, and Compass.com.