Strength in the herd
Andrew Shelton Andrew Shelton

Strength in the herd

Being at the sharp end of marketing can be a lonely place. Getting your brand to where the grazing is good, while you balance budgets, debate data, and try to prevent your team being diverted by distractions and curve balls, is challenging…

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The myth of the Marketing Jedi
Andrew Shelton Andrew Shelton

The myth of the Marketing Jedi

Fans and non-fans of the epoch-defining space opus Star Wars will know that being a Jedi means being invested with powers to bend natural laws at will…

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